When starting out, SEO or ‘Search Engine Optimisation’ can be extremely daunting. There is often a very large cloud of panic that surrounds a person when they first try to perform some form of SEO. What do I do? How do I do it? What if? There are lots of questions that will go through a persons mind. So how do you start?
Getting a clear head really is one of the best things you can do. It may be hard considering that there are so many uncertainties, but getting yourself together really is an essential. Forgetting about all of the panic that you may well be facing is very important. Take things 1 step at a time and make sure that you always have a list of things to do so you don’t get lost.
Let’s break it down even further. There are two different types of optimisation. The first being onsite optimisation and the second being offsite optimisation. They are both intricate and they both require a certain level of knowledge to complete on a website.
I personally believe that onsite optimisation is much easier and less hassle than offsite, but that’s just my personal opinion. Here are a few tips for beginners:
Watch some youtube videos.
YouTube is a great free source of information that is easy to absorb, scout out some great people that make youtube videos about SEO. Learn about what they are saying. Don’t know a word they’ve used? Google is your next best friend!
2. Read some books.
Another great source of knowledge can be found through reading, just make sure to know that your source is relatively new. Older books can provide you with information that simply doesn’t work anymore.
3. Talk to an SEO.
When starting out as a search engine goer, everything was confusing. But sometimes all is takes is to speak to an expert; Hugh Thomas from SEO Cardiff was the first person that I spoke to when I was really stuck. He helped me gain an insight into what it takes and what systems you need to have in place in order to succeed. Why not find a local SEO consultant (Gareth Bull, another good SEO!) and speak to them? There are also many different training courses that you could attend to improve your knowledge.
4. Understand that you will never know everything about SEO.
It is paramount that you understand that you will not ever know 100% of the stuff that you can learn about SEO. This is one of the biggest mistakes that you can make when starting out. Learning a little and applying it is much more important that trying to learn everything and failing, this is why it is important to step back every once in a while and actually apply your research to a few different projects, more often than not you will learn more from your experience than by the knowledge you learned initially.
Well I hope you’ve learnt some tips from this article and you don’t feel so overwhelmed. It is a game that is always changing and it can seem hard to keep up, but persistence is always key.